NCsoft to push evolution of Korean-style MMOs through Aion
by James Egan 
Sep 6th 2008 at 7:00PM
Filed under: Fantasy, Aion, Culture, Game mechanics, MMO industry, New titles, PvP, PvE, Opinion
We love The Escapist over here at Massively. Take for instance Jared Rea's recent article, "Beautiful 21st Century" -- a piece about one company's attempt to overcome the stigma attached to most older Korean MMOs that make it to the western market: beautiful but grindy. Perhaps the most notable Korean title currently played in the west is NCsoft's Lineage II which, despite being a beautiful game, has drawn some flack from gamers about its steep grind (although this is becoming less of a problem).
NCsoft is working to change this perception of their forthcoming Korean-developed titles, particularly in light of their upcoming MMO Aion: The Tower of Eternity. Much of the problem that NCsoft faces is similar to what all companies, game or otherwise, face when taking their brand overseas -- being recognized as a global brand rather than seen in the limited light of their offerings in a given region of the world.
