Sci Fi Channel creating hybrid TV series and MMO
by James Egan 
Jun 2nd 2008 at 9:30AM
Filed under: Sci-fi, Business models, News items, Virtual worlds
The Sci Fi Channel plans to air a TV series that simultaneously plays out as a massively multiplayer online game, the Los Angeles Times reports. This pairing of television writers with game designers will allow fans of the series to influence its story arc through their own actions in the virtual space. David Howe, president of the Sci Fi Channel, said, "This is the Holy Grail for us, without a doubt... this is groundbreaking, and I don't say that lightly."
The large and dedicated player communities attached to various titles in the MMO space are appealing to the Sci Fi Channel. "Bundling a World of Warcraft player community with a series and an on-line social community is something the Sci Fi Channel has tried to puzzle out for several years," according to the Los Angeles Times. The Sci Fi Channel's desire to tap into the MMO market led them to work with Trion World Network, a California-based game company with some major investors standing behind it. The hope is that together, they will achieve a first in interactive entertainment: create a hybrid television series and online game, where players affect or even determine the direction of the show. If successful, this will stand as a milestone in the history of both television and games.
