NCsoft is hoping that the pairing of flight and fantasy in Aion will prove to be a hit in both North America and Europe. Gamers who were accepted into the betas have been asking the Aion team about which version of the title the Western markets will see at launch. NCsoft has announced: "Aion is planned to release with version 1.5, the third major game update, bringing the content as up to date as possible. The Aion team strives to keep the game content consistent between territories, and releasing with this game version brings us one step closer to this goal."

Our own Lesley Smith has been writing about her experiences with the game through Aion's various beta test phases, particularly the experience of becoming a Daeva as an Elyos or as an Asmodian; we recommend reading her hands-on series if you're interested in this title. Massively will continue to cover Aion leading right up to the game's September launch.

Stereotypes and ingrained perceptions can be frustrating to deal with, but let's face it -- some stereotypes do exist for a reason, and this can certainly apply to games as much as to anything else. There have been no small amount of Asian import MMOs that have been localized poorly for the western market, and this has certainly left a bad taste in gamers' mouths. Localization is a major challenge for any developer, and there's a rather wide chasm between what makes a game popular in an Asian market like Korea and what players embrace in the west. The westward-bound MMO that many people are focusing on right now is Aion, from NCsoft.

The westernization of Aion is the subject of another solid interview at The MMO Gamer by Steven Crews, who sat down with Aion producer Brian "Xaen" Knox, the person largely responsible for NC West's localization of this title. Knox talks about what he sees as being the best aspects of both East and West in terms of game development, and how some western influences on Aion's design have actually proven to be successful in Korea. It's a fairly in-depth interview and hits on a number of Knox's ideas about how a game can begin to bridge the game culture divide between East and West, seen in the context of Aion. Check it out over at The MMO Gamer.

When the news came out last week that Jaeho Lee, former chief financial officer for NCsoft, would be taking over as CEO of NCsoft West, a lot of people (including press) assumed that he would be calling the shots from Korea -- after all, NCsoft had said that the change was about "global management" and working together across business units. However, we are now being told that Lee will make the journey to Seattle to join the NCsoft West team. In response to the earlier reports of NCsoft shifting leadership of its Western division to Korea, a rep had this to say to Gamasutra:

"Jaeho Lee is moving to Seattle, so nothing has shifted except him. A similar change of personnel happened in our Japan office, so this was a strategic move on the part of our headquarters in Seoul to streamline global management."

The rep also mentioned that Lee ran other departments such as marketing and production while in his position as chief financial officer.

MMORPG.com have a new developer journal for Aion, NCSoft's new MMO which is due to make it to the west later this year. Aion launched in Korea last year and has already proved highly popular. This journal introduces us to the Daeva, humans who have undertaken a sudden mystical evolution.

Daevas are revered by the people of Atreia and are created when the invisible lifeblood of Aion, Aether, infuses a human. This often happens to somebody who is undergoing trauma or pain. The human will then sprout feathery wings, break free from the bonds of gravity and mortality and become the first line of defense against the invasions from the Balaur and incursions from Daevas from the other side of the world.

You can read the full developer journal at mmorpg.com.

Atlantica Online, the free-to-play turn-based MMO from NDOORS Interactive has been selected as an official title of the 2009 Game & Game World Championship (GNGWC). For those unfamiliar with this event, what is GNGWC? It's an annual Korean game festival and tournament that's held in major cities around the world representing different regions -- Los Angeles, Leipzig, Singapore, São Paulo, Tokyo, and Yongin (South Korea). Regional tournament champions are ultimately invited to the Grand Finals held in Korea. GNGWC is run by the Korea IT Industry Promotion Agency (KIPA) which aims to promote Korean games to players globally.

The announcement mentions Atlantica Online being played in GNGWC 2009: "Selected as a GNGWC title for the second year in a row, Atlantica Online features a revolutionary turn-based battle system that utilizes free PvP leagues and a new 100v100 tactical battle system for PvP combat. Atlantica has proven to be an ideal title for e-sports competitions with its unique PvP combat." Top-ranking competitors can earn prizes, including cash prizes in the Grand Finals. Beyond the NDOORS Interactive title being a prominent aspect of GNGWC, the release also mentions that Atlantica Online will be expanding to new territories in Asia: Taiwan and Vietnam.

Korean MMO developer EYA Interactive has announced that their game Titan Online will enter open beta for its international version on April 28th. Massively had a look at Titan Online at GDC 2009, a game that EYA Interactive explains as "an epic title based on traditional Asian culture... a fusion MMORPG that boasts a unique combination of martial arts and robots that takes place in a spectacular fantasy world."

Gamers interested in getting in on the open beta can sign up at the Titan Global Site. EYA Interactive has also stated they will allow players to keep their existing open beta characters once the game goes live, with no account wipes from open beta onwards.

[Via Worlds in Motion]

RPG Vault (a fantastic site) recently had the chance to speak with Korean MMO developer Seonho Kim all about the state of Korean gaming alongside our favorite genre. Seonho is the Game Publishing Department Manager for CJ Internet, one of the country's 'big five' publishers. He paints a vivid picture of gaming in South Korea, with the unique blend of online gaming and popular culture something completely foreign to our experience here in the west. As Seonho tells it, online FPS titles have been at the forefront of Korean gaming for the last few years. This is all in comparison, of course, as MMO gaming in Korea is still a massively popular genre.

In the last year, though, MMO gaming has made a big comeback. This has primarily been driven by new titles like Aion and Atlantica Online, with the five big Korean publishers all working on their own MMO 'take' to draw in new players. The second part of his analysis deals primarily with this element, the balancing act that the Korean games industry maintains. Both pieces of his discussion are very interesting reads, and well worth checking out. If you're curious about the games he mentions, make sure to check out Massively's coverage of Altantica and Aion before you head elsewhere!

Aion: The Tower of Eternity has been kicking ass over in its local territory of Korea, and we're sure that there's a growing throng of folks out in the rest of the world that are dying to try it out. Massive Gamer Magazine recently had an interview with Brian Knox, a producer for the game, and what he said didn't give us much hope for betas outside of Korea -- at least not in any meaningful form. He says (correctly) that gamers are quick to judge a title on its beta, and that they would prefer to have "exclusive preview events" to show off the game at its best instead. Having said that, Korea did have a beta before launch, and hopefully we will too.

A lot of the interview is spent discussing Aion's high level of customization. Knox claims that the character creation system is so robust that it would be possible to "literally create your own race within a race" by tweaking the sliders. As players level up, they will have the chance to equip stones that will change existing skills or grant new ones, further adding to character uniqueness. The other aspect of the game that Knox seemed very keen to talk about is the flying mechanic. Far from being tacked on, flight is intended to be integral to the gameplay in Aion, and its strategic use will be of the utmost importance in combat. To find out more, check out the full interview, which is now available online.

They always say the two things you can't avoid in life are death and taxes. Yet, being an MMO player, death always just seems to be a part of life. And now, governments around the world are beginning to become interested in putting in the other unavoidable part of life in our gaming experience -- as if we had enough of death.

As in-game transactions and RMT are beginning to become major boons to business the government is getting interested. And, of course, like any good government, they want their share. China was only the first, now Sweden and South Korea are interested in getting their tax laws straight as well.

Taxing game transactions, however, isn't as easy as making laws that tax a physical currency. There's the issues of relative value, constantly diminishing returns as more money flows into virtual economies without enough monetary sinks in the game, and the whole issue if the game goes out of business.

We tend to believe that worlds like this should avoid colliding, but it seems that as we begin to mesh our virtual currencies and begin to value them as much as our real world ones, paths like these seem inevitable.

As Western game developers are losing money and closing down more games than ever before, the Korean government is taking a drastically different approach. According to a recent report, the Korean government plans to invest $200 billion USD into their gaming industry in an attempt to boost the country into the top spot for game development.

Although this incentive will reach across all gaming genres, Korea is well-known for its involvement with MMOs. NCsoft, which is among one of the largest MMO publishers, is headquartered in Korea and could potentially aim to benefit from such funding. This proposal plans to fund the gaming industry through 2012 and hopes to expand its game exports to around 5 trillion won (around $3.3 trillion USD) per year.

EA has made another move in what looks like an overall strategy to ramp up its MMO efforts by acquiring J2M, a South Korean game development studio known for making top notch free-to-play MMOs for the Asian market. The company is 50 employees strong, so it has the potential to crank out some quality products.

Just what will those products be? Your guess is as good as ours. EA Asia president Jon Niermann was quoted saying that the studio will work on both "new properties and powerful EA franchises." This is not the first time EA has set up shop in Korea. Back in January the company announced plans to open a studio there to work on online versions of the NBA Street and Battlefield franchises.

Add that to the big western MMO products from the company (Warhammer Online and Star Wars: The Old Republic), and it looks like EA is pretty keen on the genre these days.

What's it like being stuck in the Japanese equivalence of a Korean cybercafe? Apparently, it's like hell, or at least it was for one gamer who wrote an article on Eurogamer discussing his several-hours within just such a place. We began reading the article with a twinge of inner pain as the place is described in such a way that would make anyone feel claustrophobic. Not very far into it though, you'll learn about some of the oddities of Japanese MMO players and their tendancy to be really, well, obsessive compulsive.

We're not gonna lie, the typical Japanese MMO game and player scares the living daylights out of us -- mostly because they seem like machines. And we all know what happens when machines start posing as humans, right? The entire world is either bombed, or the human race is enslaved and sent back into time repeatedly until a paradox destorys time itself. Bad stuff.

In an interview with videogaming247, Turbine bigwig Jeffrey Steefel said that he expects The Lord of the Rings Online to become the second viably successful western MMO in Asia (after World of Warcraft), should his team get the Chinese launch right. The two MMO-playing communities have historically had very different tastes, but Steefel believes western devs are finally figuring out how to break into the east. "That's where a big part of the global gaming market is and it's been that way for a long time," he said, "but we're only just now figuring how western games can begin to tap into that market.

Steefel also noted -- as many of Blizzard's competitors have been keen to do -- that much of WoW's growth in recent months has been in Asia, not in America or Europe. Guess he's hoping to capture a little of that Blizzard cross-cultural mojo when his game launches in China and Korea. We're aware Asia is a long way away for most of our readers, so for those of you who could care less: check out our own interview with Steefel for subjects a little closer to home. Shameless, aren't we?

In many respects, watching the MMO industry in Asia is a litmus test of sorts for the western markets. While the preferred game mechanics of your average Korean MMO, for instance, differ markedly from what a North American MMO gamer expects from a title, the broader ideas -- in terms of business models -- represent what may yet be for those of us in North America, Europe, and Australia. So when industry leaders aren't doing well in their primary market, it may not bode well for their smaller titles running in other regions of the world.

We've come across an interesting piece in The Korea Times about some sea changes in Korea's MMO industry, focusing on NCsoft as well as its competitors -- Nexon, Webzen, and Hanbitsoft. We've previously reported that the Aion: The Tower of Eternity beta has, thus far, been quite a success in Korea and is perhaps a ray of hope for NCsoft in some troubled times. NCsoft's fiscal health is a big issue for fans of City of Heroes, Guild Wars, Tabula Rasa, and Lineage II, among others. So it comes as good news that NCsoft has nearly 200,000 concurrent users playing Aion: The Tower of Eternity in beta. The Korea Times, however, describes the country's MMO industry as being in a state of flux.