korea posts

HanbitSoft acquires worldwide publishing rights for Hellgate: London

by James Egan Jan 18th 2010 at 3:00PM

Filed under: Horror, MMO industry, Hellgate: London, Legal

It's been a long and turbulent ride for Hellgate: London, stretching all the way back to its rather troubled Halloween 2007 launch under the banner of the ill-fated Flagship Studios. This stretched through a bewildering morass of licensing disputes, general misinformation, and mixed signals (like continual English press releases for the game in a non English-speaking market. *ahem*) in the wake of the Flagship Studios closure and subsequent legal wranglings between T3 Entertainment/HanbitSoft and NAMCO BANDAI. Still, despite some of the flaws both in terms of business decisions made and the game itself, the title has its fans and many were sad to see Hellgate: London's servers in North America and Europe go dark.

Liken it to a yo-yo, a roller coaster, or what have you -- it's been confusing, but there have been glimmers of hope of the game one day returning to Western regions. An official release from Hellgate: London's license holder HanbitSoft today is perhaps the most solid bit of info we've received about the future of the game outside of Korea. In HanbitSoft's own words: "HanbitSoft Inc., announced today that the company has obtained the publishing rights for Hellgate in North America, Europe and Japan from NAMCO BANDAI Games America Inc.. HanbitSoft and NAMCO BANDAI Games America, the formal owner of the publishing rights in these regions, have entered into an agreement for the game to be distributed by HanbitSoft in the future."

Tags: asia, breaking, europe, flagship-studios, hanbitsoft, hellgate, hellgate-london, hellgate-resurrection, hg-l, horror, korea, legal, licensing, mmo-industry, namco-bandai, north-america, t3-entertainment

Korea rules that virtual currencies can be exchanged for real money

by Eliot Lefebvre Jan 13th 2010 at 12:00PM

Filed under: Lineage 2, Making money, News items, Legal, Virtual worlds

The odd thing about us gamers is that we seem to think of the various doodads in our games as being real -- even more to the point, as being ours. We think and act as if we're owed some compensation if we're deprived of them. Which is silly, really -- after all, that Monster Signa isn't a real staff, that Deputy Chain Coat isn't a real coat, and all that gold isn't real money.

Except that now, in South Korea, it is. A ruling by the nation's supreme court has stated that virtual currency is the equivalent of real-world money. Even more sweeping are the details of the case that led to the ruling, in which two men were on trial for exchanging a large amount of Lineage II Adeena for cold, hard currency.

For those of you who might not be drawing the link, the core there is that selling in-game currency for real money is essentially just an exchange of currency and perfectly legal in South Korea. This could have sweeping implications for RMT operations the world over, not to mention free-to-play games and... well, online games in general. The official story is available online from both the Korea Times and JoongAng Daily.

Tags: korea, l2, lii, lineage-2, lineage-ii, money, money-exchange, real-money-trading, rmt, south-korea, virtual-money, virtual-worlds

Hellgate: Tokyo, still not for you!

by James Egan Dec 3rd 2009 at 8:00PM

Filed under: Horror, Sci-fi, MMO industry, Hellgate: London

Let's just get this out of the way right off the bat -- there is no word on a Hellgate game release for, or return to, any of the Western markets. Still, some of us quite enjoyed playing Hellgate: London or saw the potential in it, and would like to see this happen. Back when Hellgate: London was new and held some promise as a good mix of horror and sci-fi, a few of the writers here envisioned how the game might expand if it were successful. Monikers like Hellgate: Hong Kong, Hellgate: New York, and such were mentioned. As was Hellgate: Tokyo, only it seems this one is actually going to happen... for Asia.

Our Korean is ~~rusty~~ non-existent but the (very brief) Hellgate: Tokyo teaser indicates a 2010 release. Fans of Hellgate: London -- we know there must be a few of you out there somewhere -- can find the video over at GameTrailers.

Tags: asia, gametrailers, hanbitsoft, hanbitsoft-versus-flagship, hellgate-london, hgl, horror, japan, korea, mmo-industry, new-titles, previously-convoluted-marketing, sci-fi, tokyo

Second Life Global Provider Program troubled?

by Tateru Nino Nov 16th 2009 at 9:00AM

Filed under: MMO industry, News items, Second Life, Virtual worlds

Back in 2007, Linden Lab formed regional partnerships with companies to operate localized portals for the Second Life platform, called the Global Provider Program (also sometimes referred to by the Lab as the Gold Provider Program, though distinct from the Gold Solution Provider Program). Linden Lab identified three non-English regional markets that it felt were priorities for support and localization: Brazil, Korea and Germany.

The first of the providers was Kaizen Games in Brazil, followed by Barunson Games (then called T-Entertainment) in Korea in October 2007. Bokowsky and Laymann might constitute a third partner in this program for Germany, but the the actual arrangement there isn't very clear.

Tags: barunson-games, bokowsky-laymann, brazil, choi-he-suk, germany, kaizen-games, korea, korea-herald, linden-lab, mainland-brasil, mmo-industry, second-life, second-life-viewer, sera-korea, sl-global-provider-program, t-entertainment, virtual-worlds

Massively interview with Aion's new community manager

by Kyle Horner Oct 28th 2009 at 11:30AM

Filed under: Fantasy, Aion, News items, Massively Interviews

Aion is easily one of the biggest MMOs of the year, so when a new North American community manager took over recently we decided it was the perfect time for an interview with the new team member, Andrew Beegle -- known as Tamat to community members.

We asked Tamat about new methods of community interaction, the hotly anticipated experience boost patch and even some personal questions about our new community manager. You can never really know enough about the person serving as the conduit to your main MMO -- at least that's what we tell them!

Tags: aion, community, experience, experience-boost, experience-patch, featured, interview, korea, korean, massively-interviews, nc-west, ncsoft, north-america, north-american, patch, server, tamat, translation

Big improvements in Aion 1.5.1 patch

by Brooke Pilley Oct 7th 2009 at 7:00PM

Filed under: Fantasy, Aion, Patches

The folks over at AionSource were kind enough to translate the latest Aion patch notes being tested in Korea. ~~There's no word yet on when western players will see these changes~~, but the notes are still worth reading because there are some big improvements. Three items stood out to us especially.

Based on the table shown in the notes, quest experience is being increased; to the tune of almost 500% on average (if our calculations are correct). The craziest example is a level 44 quest going from 13,300 to 703,820 experience (53 times as much).

Extracting aether now has a chance to debuff you with "Aether Venom." This debuff reduces your chance to successfully extract a gatherable down to 0. Players can remove this effect with a "Word of Purification" ability. Each character has this ability but to successfully use it, one must properly type in a captcha. This seems like an obvious attempt to prevent bots from gathering up all the game's resources.

Finally, Spiritmaster pets can now fly. We're not quite sure how this issue ever made it into the game at launch (design oversight or complication?), but 1.5.1 aims to finally remedy it so Spiritmasters aren't totally gimped in aerial PvP. Be sure to check out the full notes here.

[Update: These notes are for the Korean test server, so they're not final notes for the Western version.]

Tags: aion, aion-patch-1.5.1, bots, gold-farming, korea, ncsoft, patch-notes, quests

PAX 2009: We travel east with Rise of the Godslayer

by Kyle Horner Sep 9th 2009 at 4:00PM

Filed under: Age of Conan, Expansions, Massively Event Coverage

Age of Conan came to PAX pretty much directly off their announcement of the Rise of the Godslayer expansion. So when we arrived at our appointment to check the game out and speak with Executive Producer Craig Morrison, you can imagine our curiosity levels were quite high.

This expansion is taking players far into the eastern lands of Khitai, which is essentially a retelling of our own ancient eastern worlds. Something we were told right away is that Funcom wanted to avoid Japanese influences, as they're fairly over-saturated in videogames. Instead, they're going for a heavy focus on Korean and Chinese culture for the lands of Khitai.

Gallery: Age of Conan: Rise of the Godslayer

Tags: age-of-conan, aoc, china, conan, craig-morrison, expansion, featured, funcom, khitai, korea, pax, pax-2009, rise-of-the-godslayer, robert-e-howard, rotg

Aion Abyss rankings show assassins like it on top (Korean)

by Brooke Pilley Sep 5th 2009 at 7:00PM

Filed under: Fantasy, Aion, Classes, News items

We stumbled upon this interesting Aion chart that shows off the current Abyss rankings on the top five Korean servers. There are a few things you should know before drawing any absolute conclusions. First, the list only ranks players by their total Abyss Points (AP) and doesn't factor in many of the variables associated with AP gain (e.g., solo, group, PvE, PvP, exploit, etc.). Also, it doesn't necessarily reflect class imbalance issues (power or population), but we're sure that's the conclusion most people will jump to.

After tallying up the class numbers, you can see that Assassins seem to be dominating the Abyss rankings, while Spiritmasters are at the bottom. Of the top 100, 48 are Assassins and 2 are Spiritmasters. With three classes tied for second and a few others not far behind, at least that seems quite balanced in terms of class spread. Exploitation is also mentioned in this thread and there appears to be one blatant case of it in the rankings (i.e., the level 30 Ranger with the top rank for his server). PvP games inevitably result in lists like this and it will be interesting to see how things pan out on the North American servers when Aion launches later this month.

Want to know more about Aion? NCsoft invites you into the world of Atreia where the Elyos and the Asmodians fight each other and the evil Balaur for control of the shattered planet. Check out out all our coverage of this highly anticipated MMO!

Tags: abyss, aion, aion-korea, assassin, korea, nc-west, ncsoft, pvp-rank, ranger, rvr, spiritmaster

EA finds a publishing partner in Outspark

by Seraphina Brennan Sep 1st 2009 at 3:00PM

Filed under: Business models, MMO industry, News items

If you think you stepped into bizarro world there for a moment, chances are you might be right. Electronic Arts, one of the leading publishers in the gaming industry, has partnered with Outspark, the MMO publisher/games portal company that holds Fiesta and Secret of the Solstice, to bring a brand new rhythm game to the US. Yes, that's right, EA is the developer while Outspark is the publisher. Freaky, we know.

The game, dubbed Debut, is coming out of EA's Korean studio J2M. Debut will feature a "casual MMO atmosphere," which will undoubtedly be something like the other rhythm games on the market and not an MMO as we see it.

So how does this affect us beyond the fact that this story includes Outspark? The reason EA has come on board with the company is due to their attraction to Outspark's business platform, which we discussed in an earlier article. The platform allows any developer to use Outspark's registration, billing, and community functionality, as well as list the game on Outspark's portal. They like to call it "marketing-in-a-virtual-box," and if that approach is enough to attract EA, then it most certainly will be drawing the eye of many other, perhaps more mainstream, MMO developers.

Tags: business-platform, debut, ea, electronic-arts, j2m, korea, marketing, music-game, outspark, rhythm, rhythm-game

Five things content writers learned while westernizing Aion

by Brooke Pilley Aug 26th 2009 at 5:00PM

Filed under: Fantasy, Aion, Lore, News items

In a developer journal over at MMORPG.com, NCsoft Content Writer David Noonan waxes on five things he and the "Aion Westernization Army" learned while stripping Aion down to its narrative essence and building it back up again. It was no easy task taking what was basically a fully-fledged successful Korean MMO and repackaging it for a totally different audience.

It seems as though the writing team took the task seriously. In a game populated by over 2,500 quests, there's bound to be some repetitiion and uncreative storytelling going on but Aion's writers aren't simply giving in to the status quo. Your character's primary campaign quests may deliver the bulk of the narrative, but tons of other pieces are strewn about for players to discover that will be picked up by chatting with various NPCs. Based on this article, they seem to have taken a strategic approach to storytelling in the game. Story isn't shoved down your throat, but it is there if you are perceptive and take the time to actually read it. While many will surely plough ahead to reach the level cap as fast as possible, many others will stop to smell the roses. NCsoft wants to reward those flower-sniffers with a rich story experience.

Tags: aion, atreia, david-noonan, korea, lore, ncsoft, storytelling, westernization, writing

NCsoft aims for Aion to be second only to WoW in US

by James Egan Aug 12th 2009 at 7:00PM

Filed under: Fantasy, Aion, MMO industry, New titles, News items

NCsoft has big plans for their fantasy MMO Aion in the west, and they're hoping to emulate their Asian success in the North American market. Kris Graft reports for Gamasutra that Aion generated 40.6 billion won (USD 32.7 million) in Q2 2008, which he notes is a strong start. In an earnings call, NCsoft CFO Jaeho Lee said, "I believe the performance of Aion in the US and European markets will be very successful. ... We are guessing that Aion will be -- could be -- the second [most] successful MMO in the US market next to World of Warcraft."

Bold optimism, to be sure. What really caught our attention, though, was that Graft pointed out a mention of the now dead-and-buried Tabula Rasa during that earnings call, another title NCsoft once had high hopes for in western markets. In answer to a question about how many boxes of Aion will ship as opposed to Tabula Rasa, Gamasutra quotes Lee as having said, "It's very unfortunate to hear the name of Tabula Rasa at this conference call... and we all want to forget and erase that memory from our performance."

Tags: aion, asia, earnings-call, fantasy, gamasutra, jaeho-lee, korea, kris-graft, mmo-industry, ncsoft, new-titles, north-america, tabula-rasa, united-states, world-of-warcraft, wow

Korea's Dungeon Fighter Online sets sights on the West

by James Egan Jul 13th 2009 at 7:00PM

Filed under: Betas, Interviews, MMO industry, New titles, Free-to-play

As graphics in massively multiplayer online games push ahead year after year, a few developers are taking a different approach to these games, some with a stylized 2-D look. "Different" is an understatement when it comes to Nexon's Dungeon Fighter Online -- a blending of an MMO with an old-school arcade game which Massively previewed at E3 2009.

Although the side-scrolling action is reminiscent of games like Street Fighter, Dungeon Fighter Online will have classes and subclasses, skills, and a level-based system of advancement as with the majority of MMO titles. The game has done very well for itself in Korea (where it's known as Dungeon & Fighter) and is coming to North America, with a closed beta on the way.

Tags: 2-d, 2d, arcade, asia, betas, brandon-sheffield, dungeon-fighter-online, free-to-play, gamasutra, interviews, korea, mmo-industry, neople, new-titles, nexon, north-america, yunjong-kim

Which version of Aion will be available at launch?

by James Egan Jul 1st 2009 at 1:00PM

Filed under: Betas, Fantasy, Aion, Launches

NCsoft is hoping that the pairing of flight and fantasy in Aion will prove to be a hit in both North America and Europe. Gamers who were accepted into the betas have been asking the Aion team about which version of the title the Western markets will see at launch. NCsoft has announced: "Aion is planned to release with version 1.5, the third major game update, bringing the content as up to date as possible. The Aion team strives to keep the game content consistent between territories, and releasing with this game version brings us one step closer to this goal."

Our own Lesley Smith has been writing about her experiences with the game through Aion's various beta test phases, particularly the experience of becoming a Daeva as an Elyos or as an Asmodian; we recommend reading her hands-on series if you're interested in this title. Massively will continue to cover Aion leading right up to the game's September launch.

Tags: aion, aion-the-tower-of-eternity, asia, asmodian, betas, daeva, elyos, europe, fantasy, flight, korea, launches, mmo-industry, ncsoft, north-america

NCsoft aims to bridge the East-West divide with Aion

by James Egan Jun 18th 2009 at 7:00PM

Filed under: Fantasy, Aion, Game mechanics, Interviews, MMO industry, New titles

Stereotypes and ingrained perceptions can be frustrating to deal with, but let's face it -- some stereotypes do exist for a reason, and this can certainly apply to games as much as to anything else. There have been no small amount of Asian import MMOs that have been localized poorly for the western market, and this has certainly left a bad taste in gamers' mouths. Localization is a major challenge for any developer, and there's a rather wide chasm between what makes a game popular in an Asian market like Korea and what players embrace in the west. The westward-bound MMO that many people are focusing on right now is Aion, from NCsoft.

The westernization of Aion is the subject of another solid interview at The MMO Gamer by Steven Crews, who sat down with Aion producer Brian "Xaen" Knox, the person largely responsible for NC West's localization of this title. Knox talks about what he sees as being the best aspects of both East and West in terms of game development, and how some western influences on Aion's design have actually proven to be successful in Korea. It's a fairly in-depth interview and hits on a number of Knox's ideas about how a game can begin to bridge the game culture divide between East and West, seen in the context of Aion. Check it out over at The MMO Gamer.

Tags: aion, asia, brian-knox, east, fantasy, game-design, game-mechanics, interviews, korea, localization, nc-west, ncsoft, steven-crews, the-mmo-gamer, west, xaen

Jaeho Lee moving to Seattle, not running NC West from Korea

by William Dobson May 19th 2009 at 12:00PM

Filed under: MMO industry, News items

When the news came out last week that Jaeho Lee, former chief financial officer for NCsoft, would be taking over as CEO of NCsoft West, a lot of people (including press) assumed that he would be calling the shots from Korea -- after all, NCsoft had said that the change was about "global management" and working together across business units. However, we are now being told that Lee will make the journey to Seattle to join the NCsoft West team. In response to the earlier reports of NCsoft shifting leadership of its Western division to Korea, a rep had this to say to Gamasutra:

"Jaeho Lee is moving to Seattle, so nothing has shifted except him. A similar change of personnel happened in our Japan office, so this was a strategic move on the part of our headquarters in Seoul to streamline global management."

The rep also mentioned that Lee ran other departments such as marketing and production while in his position as chief financial officer.

Tags: ceo, chief-financial-office, global-management, jaeho-lee, korea, nc-west, ncsoft, ncsoft-west, seattle