Massively^™

Globalization is one of the session tracks here at ION 08, as befitting an industry seeking the holy grail of a truly global marketplace for online games. Tuesday's keynote was delivered by Won II Suh of Neowiz, a Korean online games company with 20 titles currently supported or in development by 1000 employees across 8 regions around the world. Mr. Suh described the current landscape of online gaming in Asia and the state of East-West partnerships happening at an increasing rate around the world (Activision and Blizzard, Neowiz and EA, THQ and Shanda to name a few).

Crossover from West to East already has some success stories (NBA Street, e.g.) while the East to West crossover is still fairly nascent. Suh spoke to a fundamental paradigm shift in the way games are made and played in both markets as part of the reason so much of this crossover is happening now. He stressed the importance of prioritizing human and cultural connections as predicates to success for Western companies hoping to break into Eastern markets, indicating that even if the business and financial plans make sense, companies are still prone to fail if they misunderstand or gloss over the critical steps of establishing real human relations and corporate culture due diligence when aspiring to do business in Asia.

All of the slides from the keynote are available in our gallery.

According to Digital Chosunilbo, Electronic Arts -- the planet Jupiter of game development -- has plans to open a new studio in Korea this year. EA intends to make three or four new titles for the Asian market. The studio will be a 20 million dollar investment, and its first projects will be online versions of NBA Street and Battlefield. All this will be helmed by Danny Isaac of FIFA Soccer fame.

Gamasutra noted that this is not EA's first foray into the Asian market. The company invested in Korean developer Neowiz back in March, and shortly thereafter announced plans to release in Asia one or more titles from the Battlefield series.

This is just one more step towards total world domination, unless EA's newly-formed rival Activision-Blizzard has something to say about it!

[Via The Escapist]

The Insert Credit site has the news that the Korean online fighting game Perfect KO (which enters Beta test this month), will feature the Street Fighter characters Ken and Chun Li as playable avatars. The licensing deal for this unique Asian-aimed title surprised commentator Brandon Sheffield: It's interesting for a few reasons - one is that the characters are customizable, so you'll be able to tailor your SF folks a bit. Another is that the company has stated (according to the second linked article) that they're open to more licenses in the future from other fighting games. And in fact, it's quite interesting that they'll be 3D. Who will provide the models, I wonder?

The news comes originally from the Japanese gaming site 4gamer (babelfish translation). Perfect KO is in development by the company Neowiz, makers of titles like Silk Road, Shot Online, and SEALS Online. The best example of the game's playstyle I could find is a YouTube trailer for the title. (Sound is NSFW, as there is a Linken Park song dubbed over the footage; video should be fine.)