How do you support players that don't trust your support?
by Seraphina Brennan 
Jun 30th 2009 at 5:00PM
Filed under: Business models, Culture, MMO industry, Free-to-play, Browser, Casual, FusionFall
So how do you work with kids when you're the support staff of their favorite game?
Steve Wilson, customer service manager of FusionFall, decided to do some digging with support groups to find what they could do better in their customer support. What did he find out? Simplicity is key -- something that goes way beyond just the 8 to 13-year-old demographic.
Customers don't want to be railroaded through a knowledgebase, nor sent to be put on hold with phone support. They'd rather perform a quick in-game chat to have their problems solved.
He also found out that players would rather consult with other players than a member of a support team, which is why why FusionFall puts such a strong emphasis on their community forums and the support section. Players can ask questions of their fellow players while a support agent can chime into the threads when necessary. It maximizes the agent's time, and it allows the player to feel comfortable. A win-win all around!
[Via Parature]
