pr posts

Once upon a time, there was a game about internet spaceships set in a vast galaxy, just waiting to be explored and conquered. It wasn't a huge game in terms of subscribers, in fact it was quite niche, but its small following was devoted. The size of the community allowed the developers to really interact with them and refine the game. The devs were approachable, open, and direct. In many respects, the players and developers were friends. All seemed well in the internet spaceships game, until the player base's numbers grew, and so did the collective din of their voices. The developers soon found they had to be careful about what they said to the players, in case they'd be accused of going back on their word somewhere down the line. At the same time, the game company grew to handle all of these new faces. As with most internet communities, the ever-growing numbers of players became more and more hostile, and the developers grew more and more silent...

Then, a developer -- let's call him "t20" -- used his knowledge of the game to cheat a little. Some players received an unfair advantage over others because of this lapse of judgment, and it was revealed publicly. The players became enraged. The developers were embarrassed and apologetic. Many players left the game, or at least loudly professed that they would. Many perceived that the developers, seen as a whole, were untrustworthy. Given how bad this situation was, and seeing no real way to change these perceptions, the game's creators had to accept that this was how things were. The people who built up the game from nothing saw little recourse but to withdraw even further from the very community which was so vital to their success. Does our story end there?

We just saw BioWare show off their new Dragon Age: Origins here at E3, and while that singleplayer game looks great (imagine a Mass Effect game set in the world of Baldur's Gate), we did spring the requisite massively multiplayer question on them for you. At the very end of the Q&A session with developer Dan Tudge after the demo, the PR rep told us there was just "time for one more question," and we threw it out there: "So, how's the Knights of the Old Republic MMO coming?"

There was silence in the room for a moment. Tudge quietly said, "I... have no idea what you're talking about," and then everyone laughed as the PR rep nervously said, "Good answer." Tudge added, "You're asking me that in front of my boss?" And so we revised the question: Dragon Age has a very MMO-style design -- there's a minimap in the upper right, party portraits in the upper left, and a bar with icons for skills across the bottom. Does BioWare really want to make an MMO? "The interface looked like Baldur's Gate to me," said Tudge cooly. "The real question is, how much of the MMOs did Baldur's Gate influence?"

Touché. But we left the press conference with a smile, a special secret that we'll share with you now. As much as Tudge was thrown off by the question, as much as the PR flack was aghast that we asked it, we did leave with this satisfactory piece of information: they didn't, in point of fact, deny.

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