Massively^™

Starting today, a number of prominent Second Life bloggers are on strike for three full days in protest at Linden Lab's sudden detrimental change of position on the use of current and new trademarks.

These bloggers feel snubbed and threatened by the new brand guidelines, which they find contradictory, excessive and potentially restrictive to free speech, and are going on a symbolic three-day strike as a gesture to show that they do not find Linden Lab's answers to these concerns sufficient.

No, that's not a typo. It's Sciamachy Moran's rather clever play on words to describe how he feels about Linden Lab's new brand center and the new inSL trademark program. We've spent the last couple days catching up with Second Life users in-world, and checking out what they have to say on their blogs and assorted forums.

There are people saying positive things about the change. We counted only eleven positive comments among the mass of material.