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Let's face it. Gold farming and RMT are the bane of many players' experiences in MMOs. Bots spam poorly-spelled gold ads in every MMO title with anything even resembling an in-game economy. From a player's perspective, it's a huge problem, and not surprisingly leads many to dislike the idea of RMT. But aside from the occasional media coverage of 'digital sweatshops,' most of us know relatively little about how gold farming operations are actually run, or what effects they have on real world society.

Professor Richard Heeks from the University of Manchester has put together a substantial piece of work on gold farming. The Working Paper's abstract states Heeks' intention "to provide the first systematic analysis of the sub-sector." The paper is titled "Current Analysis and Future Research Agenda on 'Gold Farming': Real-World Production in Developing Countries for the Virtual Economies of Online Games." (Say that three times fast.) It provides an overview of gold farming followed by an in-depth analysis of its economics, sociology, enterprise, and development. In terms of development, the paper considers the benefits gold farming may create, particularly for workers in Asia. While there is a wealth of information in Heeks' work, one aspect that stands out is a question it raises: Which is more important in the grand scheme of things, socioeconomic progress for people in real life, or the enjoyment of a game?

[Via Virtual-Economy]

I was kicking around Silvermoon City of World of Warcraft a few nights ago, working on a new Blood Elf warlock as a way to relax and just forget about the long day, when I saw an extremely peculiar conversation in my chat window. What it boiled down to was a guy who was trying to get help with the warlock Voidwalker quest because he couldn't figure out where to go to find the void crystals specified in the quest log.

Now, instead of someone responding with a generalized location as to where you could find these crystals, the response, "Get QuestHelper and it will tell you where to go," was made. Needless to say, this guy was new to the game, and he was pretty baffled.

With the advent of custom interfaces, it seems that many people would rather have the game play itself than take the time to actually work things out. At the worst, people would rather pay to be able to "skip" through the game; thank you RMT. So, the key question around here remains: "Does anyone actually want to play anymore?"

PayByCash have been more and more in the news lately, especially with their recent acquisition by Arjun Metha's Playspan in-game commerce network. Despite being only in sixth grade last year (no, you read that correctly), Metha's Playspan business pulled in over six million in series-A funding last September. The acquisition of PayByCash seems to close the circle nicely on their revenue streams, as PayByCash acts as a payments broker for those without credit cards, currently servicing more than 150 games.

Now those payments are going to be even easier, as PayByCash's Ultimate Game Card pre-paid cards are launching in 7-Eleven stores throughout the USA. Want to burn some time in Age of Conan's hyborean lands or delve D&D Online: Stormreach's dungeons, but don't have the credit-card to support your epic adventures? Want to give your favorite MMO gamer a gift? It looks like these colorful cards are the loot you've been looking for.

One of the biggest advantages of game cards like this is that they let you pay for your MMO when you've got the cash, rather than being enslaved to the MMO operator's billing cycle. Buy them when you've got the cash free (and hey, it's a 7-Eleven! Grab some Cheetos and soda!) and redeem them when and where you need to.

No word yet on whether PayByCash can do the deals to get these into stores elsewhere in the world, but if they can swing it, it will be a big deal for gamers everywhere -- especially in many countries where credit cards are quite rare.

TenTonHamster has put together a whopping 13 minutes of Free Realms preview video footage from the Sony Online Entertainment Block Party, at the 2008 Comic-Con. Sony artist Sebastian Strzalkowski brings us on a tour of Free Realms, beginning with character creation and moving on to quests and minigames. Along the way, he notes that Free Realms characters are not locked onto a given server, and can easily move to other servers to meet up with friends.

Strzalkowski also touches upon the system of point accrual and redemption for premium content in the game. Also, true to its name, Free Realms allows for a free-to-play experience, with an optional possibility of earning points through short ad views. He shows viewers a simple user interface, with an OS X-like dock at the bottom of the screen and an animated map.The video presentation focuses mostly on minigames and quests, with bite-sized play times linked to rewards. The idea is that it provides a sense of accomplishment without having to rack up hours of gameplay.

Check out the above glimpse from Florensia Online's vast dungeons, dark secrets, horrifying monsters, sinister nightmares, and infernal bosses. Oh no, what will you do? Combine efforts and lead your band of cute and merry anime-inspired adventurers to victory of course! If you want to dare the impossible join the open beta that is underway.

In all seriousness, the Japanese import is free-to-play and will sustain development from a micro transaction "itemshop" model. Florensia does feature a somewhat unique leveling twist. The dual battle system gives players the freedom to choose if they want to level at land or at sea, as well as the ability to specialize in both areas of combat. The sea system is more difficult to master, but the catch is that sea based gameplay is unavoidable if you want to visit other islands. There's a new dungeon preview on the official website along with other news updates. If you thought the trailer was a bit cheesy and left you lingering for something like some ship action, there are several other official clips available.

If you're looking to download a copy and check it out, our sister site Big Download has the files waiting for you!

Live Gamer, the legit Real Money Trading (RMT) company that handles all legal transactions for EverQuest II and other games, has brought on "noted virtual econonomist" Vili Lehdonvirta. Lehdonvirta is a former game designer who now researches virtual consumerism at the University of Helsinki and the Helsinki University of Technology TKK.

The prominence of economists and other financial experts in the MMO and virtual world industries has been steadily growing in recent years. For example, CCP's EVE Online hired a full-time economist to work on its staff and to put together quarterly economic reports, among other things.

Live Gamer's ambition is to transform an RMT black market that's causing the industry to bleed away potential profits and that's sending waves of instability and frustration through various MMO communities into a legitimate business that can be monitored and controlled by developers with their communities' and business' best interests in mind.

[Via MMORPG]

Well, here we are again... certain people among EVE Online's player base who buy their isk from shady sites are the focus of another dev announcement. GM Grimmi just posted the following: "We have had a number of cases recently with hacked accounts and similar issues and we have found that a lot of them are directly connected with a certain website. This website sells ISK and supposedly EVE Time Codes (ETC), though the ETCs always turn out to be faulty or already used. Players that go to this website and do business with them are running a very high risk of getting keyloggers placed on their system and subsequently having their EVE accounts hacked, and ISK and assets removed. Customer Support cannot correct damages that result from problems with the security of username and passwords. We strongly urge everyone to keep their virus protection up to date and stay away from dodgy ISK seller websites."

Here's another novel idea. Admittedly it's a radical concept and some people might not be ready for it: Play the game and stop trying to buy your way to the top. That said, the ability to legitimately buy and sell ETC is supported by CCP Games, but only from the official ETC resellers, paired with a secure system of buying/selling ETC at the EVE website. The incidents that GM Grimmi describes, as have numerous other dev blogs in the past, stem from players shelling out cash for their isk, presumably from those spam bot sites that turn up in popular channels from time to time. Standard practice with the GMs is to give the isk buyer a negative wallet balance and force him or her to claw their way back up to a positive balance; CCP bans sellers but not buyers. But perhaps this is too lenient. Do you think these players should get banned for buying isk? How does your MMO of choice handle players who try to buy their currency and gear?

A survey performed by researchers Parks Associates titled "Electronic Gaming in the Digital Home II" concluded that there is very little room for market expansion for subscription-based MMOs. On the whole, users surveyed preferred the free-to-play model. The poll data suggested that mostly only the hardcore users already playing MMOs were willing to play subscription-based games, and that only 2% of gamers not currently playing MMOs would consider a non-free-to-play game.

Hardcore MMORPG players tend to frown on or look down on microtransaction-based games, but aside from World of Warcraft, most of the industry's growth has occurred via free-to-play. In fact, the director behind the research project (named Yuanzhe Cai) was quoted saying: "World of Warcraft, with over 10 million players, exceeded expectations for subscription-based MMORPGs, but it's unlikely any other publishers will achieve the same in the near term using a subscription model."

Perhaps we'd better get used to microtransactions, eh?

With all of the talk in previous columns about the business side of MMO gaming, it can be easy to lose track of the real reason that we are all here. Fun! Since I have been up to my eyeballs in the business side of things recently, I thought we'd return to the realm of fun for this week's Ask Massively.

To the Massive Team,

I recently wanted to get back into Everquest, mostly for nostalgic reason but couldn't bear the grind up to some decent levels again, so i thought id get a account of a char with a reasonably respectable level eg 50's to 60's. The reason is so i could get straight into the good stuff and skip the completely isolated newbie levels. (nowadays Kelethin and Clan Crushbone zones are deserted, who thought it possible??) But the question pricking my gamer conscience was whether it was frowned upon? please help me out in this most dire of ethical battles!

Thank,
Token88

Of course, now that I think about it, this has just as much to do with the business of MMO gaming as it does the fun side. I'm pretty sure that the folks at Sony aren't too keen on players who bypass 50-60 levels of content that cost time and money to produce, but if that content isn't fun for the player then they won't play the game (read: "they won't pay the subscription fee to play the game"). So what's the right answer?

Creative big-wig at Acclaim, Perry has numerous MMOG projects in development. One was supposed to be a beast-racing MMOG that had a unique development process. The project dubbed Top Secret was a collaborative program for a small community of developers to design the game on paper. Acclaim originally intended to hire a development team to produce the final design document but the mesh of ideas became so uniquely twisted they felt it wouldn't work. Instead, five independent development teams are vying for a one million dollar contract but if no demos are up to the quality or meet Acclaim's standards, they will hire a professional studio instead.

As closely as we watch the MMO scene here at Massively, all too often we neglect to look at the bigger picture. In the shadow of AAA titles developed in the US, there is an entire nation of MMO-players that all to often get ignored by the gaming press of the west. South Korea probably has the most enthusiastic population of online gamers in the world. The way they do MMOs is, most likely, going to dictate the future of the genre on a worldwide basis. Concepts like RMT, microtransactions, and the tenacious need to pay only when the mood takes the player are already being reflected in popular games here in the states. Gamasutra's Brandon Sheffield tackles this nation of gamers head-on, in an impassioned editorial meant to explain why we should all be paying closer attention to this fascinating country.

Sheffield notes that Korea is actually a country where non-MMO developers have to compete for staffing resources, so prevalent is the desire to work on Massive games in the country. This is a also a nation almost purely of PC players - many Koreans like to mix their work and play by earning some extra cash from RMT. As long as Koreans see gameplaying as something that can be a lucrative passtime, "for fun" console gaming will never take the place of more serious MMO titles. Check out the piece, to gain the perspective the veteran journalist displays here: "Aside from World of Warcraft, they've taken a genre we invented, and perfected it to the point where an online dance game like T3 Entertainment's Audition has tens of millions of subscribers worldwide."

All of the most popular and successful MMOs have an auction house of some sort, but Rohan Online's recent addition of their Trading Center introduces players to some interesting features. Despite the fact that their basic in-game economy is based on the RMT purchase of Rohan Points, there are many options available.

The three main parts of the Trading Center are the Item Mall, the Exchange Market and Special Services. In the Item Mall, you can purchase in-game items from the company itself, but with the Exchange Market, you buy, sell and trade with other players. This is a great way to make your own Rohan Points instead of buying them yourself. In the Special Services section, you can buy changes to your characters from a new name to a new gender. All item purchases are conducted through a safe and secure environment and will be immediately added to your account.

Eight weeks remain in the fact discovery phase under the court's calendar and two recent developments have surfaced. First, a declaration on behalf of IGE's CEO Brock Pierce which states IGE merely holds stock in Affinity Media INC. and does not employ anyone nor have anything to do with the alleged activities in the Amended Complaint was filed. Second, Hernandez has moved to compel production of documents and asked the court to force IGE to respond fully to plaintiff's interrogatories.

Virtually Blind has been following the lawsuit closely since the outset and has all legal documentation available for download.

If it's Tuesday, it must be time for more news of Flagship Studios' upcoming free-to-play MMO, Mythos. Lead developer Travis Baldree tells German fan site Online Welten more about their plans for Mythos' future, Coming up are another class and another race. Travis also explains what sorts of things you'll be able to get with their RMT system, such as more slots for your "stash", and the ability to share your stash among other characters. Mounts are coming soon -- hope they're more unique than (yawn) boring horses. Information about new guilds, puzzle boxes, wedding rings and naked foot-races -- it's all there, in elegant English or glorious German -- your choice.

In his latest "Almost-a-blog", Travis also talks about their first epic quest-triggered Overworld boss. Everyone who helps take it down gets loot, similar to Warhammer Online's public quests. There's news about particle effects, Zone 2 progress, the consignment house and crafting. There also seems to be a lot of talk about open beta on the forums.