With Sparkplay Media's first game, Earth Eternal, going into beta, we got the chance to sit down with the CEO of the company, Matt Mihaly, and pick his mind on a variety of things related to setting up shop in the free to play genre.

Matt's no stranger to the massively multiplayer space, holding a strong background as the CEO and founder of Iron Realms Entertainment, a company dedicated to creating multi-user dungeons (MUDs) including Imperian, Aetola, Achaea, and Lusternia. If that wasn't enough, Achaea was one of the first games to introduce the sales of virtual goods, making him one of the pioneers of the base that free-to-play games now stand on.

So what's his thought process behind Earth Eternal? What are some of the things we can expect from the MMO that's sporting over 22 races? Hit the continue reading link, and find out!

How have the launches of FusionFall and Free Realms affected Earth Eternal? Have you changed your development or goals in any way because of the success of those two games, or have you stayed the course and continued to build things your way, disregarding those two games?

Not really, no. Games like Runescape and Habbo have had more influence on our plans than either of those two games, simply because they're so much bigger. FusionFall and Free Realms have gotten a lot of press in the last year, but neither of them have achieved the level of success that games like Runescape and Habbo have.

Actually, nobody really knows how Free Realms is doing outside of SOE. Three million registrations doesn't tell you much about how many active players they have as you don't know how quickly players are churning out of the experience. With the massive dollars they spent on marketing too, it'd be surprising if they couldn't get a few million registrations. The challenge for them (and everyone else in this space, including us) is to convert that fleeting attention into long-term, loyal players.

"We're more in the vein of a classic fantasy MMO than a collection of minigames."

How will Earth Eternal separate itself from the growing free-to-play genre in America? What will make this game stand out?

We're a different kind of experience from FusionFall or Free Realms. We're more in the vein of a classic fantasy MMO than a collection of minigames. I think where we stand out is by offering the best browser-based fantasy MMO out there. We've made the decision to have no humans, elves, or dwarves (or gnomes, hobbits, or anything else too close to human), preferring instead to offer everything from humanoid lizards and falcons to the Clockwork and Yeti. We're definitely fantasy but we want to stay away from the pack, almost all of whom have the humans/elves/dwarves thing going on. We've also got an enormous number of races for players (unlike the two games you mentioned) – 22 at launch.

Considering all of Earth Eternal's development, what part of the game are you the most proud of? What is that one feature you can't wait to show off?

The number one thing I'm proud of is how much our team has managed to do on relatively little funding for an open world 3D MMO (about five million dollars.) As far as game features go the biggest feature I'm looking forward to showing off is our Groves system, which will be introduced at final launch, a few months after we go into open beta.

Thanks so much for your time, Matt!

From movies and books to computer games, the concept of the sequel is firmly embedded in the entertainment industry. It's usually a much safer bet to make a new part to an existing successful intellectual property than it is to back an untested product. In the games industry, sequels are a great way to make more money from the same game concept but as usual MMOs have proven to be something of a different animal. Subscription MMOs don't conform to the same rules as non-subscription games, favouring recurring orders and longer-term customer commitment over single purchases. While development studios often take sequels for granted, I'm forced to ask whether MMOs should have sequels at all or if a different paradigm is more appropriate.

In this article, I explore the games industry's obsession with repetition as I ask the question "Should MMOs have sequels?"

It feels like a new MMO is being released every month these days and the market for persistent online games is certainly expanding. At the head of this market is a set of games commonly referred to "triple A" titles. These are popular games from big name studios or games using popular intellectual properties. New games that are considered "triple A" have a unique ability to build unparalleled levels of anticipation and hype around themselves prior to release. In order to draw in as many players as possible, an obscene amount of cash is often spent on advertising to hype these games up for release. But is this appropriate and cost-effective or does it show a fundamental misunderstanding of of the MMO market?

In this article, we look at what can go wrong with over-hyped MMO launches and what happens when the subscriber bubble bursts.

The free-to-play MMO business model as it presently stands in North America and Europe is still strides behind what exists in Asia, but F2P is clearly making inroads in the West. What's less clear is how the free-to-play business model will evolve in the coming years. We've come across an interview with Jagex CEO Mark Gerhard conducted by Rob Crossley for Develop, which points to a few directions that free-to-play may take.

It's safe to say Gerhard knows a fair amount about the state of free-to-play games; RuneScape boasts millions of players and is a major success story with this business model. Gerhard specifically highlights his views on bringing free-to-play MMOs to consoles. Technological hurdles aside, Gerhard focuses on the business model applied to consoles and the industry's resistance to the concept of truly free-to-play titles appearing on Wii, Xbox 360 and PS3. You can read up about F2P meeting console MMOs in the Develop interview with Jagex's Mark Gerhard.

Constance Steinkuehler is an educational researcher studying massively multiplayer online games from a learning sciences and new literacy studies perspective and an assistant professor at the University of Winsconsin-Madison. She teaches courses on virtual worlds, research methods and, as she says on her blog, the "smart" side of popular culture. Steinkuehler has announced that she's got the Nation Academy of Education / Spencer Post-Doctorial Fellowship to do a cognitive ethnography on RuneScape. The study aims to show the educational merit of games designed for and played by youths instead of adults, which is what is typically studied, and to examine the impact of gameplay on their everyday lives, social relationships and school work.

Cognitive ethnography is used to study the processes that effect the work carried out within a setting, whilst noting the effect of the material world and social context of the actions and social practices carried out. To put it in a simpler way, it studies how the social norms and social structures are created for a group of people who share a common culture, in this case RuneScape players.

You can read her proposal abstract over at her blog.

Browser-based MMOs are nothing new, as games like RuneScape have dominated for a few years. Recent additions like FusionFall and Free Realms are opening up entirely new possibilities with browser-based game mechanics, and many feel it's only the tip of the iceberg.

According to Frederick Wester, CEO of GamersGate parent Paradox Interactive, "Web-based content and web-based gaming has a fantastic future." With no limitations on hardware, the browser is one of the next logical steps in casual gaming for the masses; there's just no denying it. In fact, David Lau-Kee of Unity goes so far as to predict that the Playstation 4 and Xbox 720 will be browsers. Check out the entire article over at gamesindustry.biz for more insight from industry leaders on this topic.

RuneScape is a game with a long history and one that's attracted millions of devoted fans over the years. That said, we think most would concede that RuneScape was getting a bit long in the graphical tooth. Improving RuneScape's graphics seems to be a priority for Jagex Game Studios from what we've read in the latest dev diary by the title's art director Mod Joe.

He writes about the redesign of the fairy area Zanaris, originally 'just a standard brown dungeon' which was later revamped to be blue, yet still didn't convey the 'magical' look the designers wanted. The first dev blog on the Zanaris improvements (of which two more are to follow) focuses on the concepts that needed to be re-worked, from the look of the fairies themselves to the environment they populate. Have a look at Mod Joe's development diary for more on the ways Jagex has worked to improve the look of RuneScape.

We've been hearing some new info this last week concerning Jagex and their latest MMO project. The company has enjoyed wild success so far with their free-to-play browser-based MMO RuneScape, and they hope to replicate that success with their sci-fi project entitled MechScape. We had the opportunity to sit down with a few members of the company's top development team for an interview during the Game Developers Conference in San Francisco to discuss this new project and the current state of the company.

So what is MechScape? Well, first off, it's important to note that MechScape is not the game's name, only the project's code name. It is a sci-fi MMO project that has been in development since 2006. Although it will be running on the RuneScape HD engine, Jagex is very determined to point out that this game will not simply be RuneScape in space. It will have its own mechanics, its own storyline and a planet-based, non-linear game experience unlike anything they've tackled before.

Jagex, the developer of the popular free-to-play browser based MMO Runescape, is looking very good as they enter into 2009 with two of their best quarters behind them and a brand new game ahead. RuneScape has already been hailed as the largest free-to-play game in the world by the Guinness Book of World Records, featuring 1 million paying players and 5 million free players.

Besides giving Blizzard a run for "which company could fill a pool with money and swim in it," Jagex is also preparing a brand new MMO game, set in the confines of science-fiction and giant robots. MechScape, as the project is currently known, will feature deeper gameplay than its fantasy cousin to target a brand new audience. MechScape will be based from RuneScape's technology and will feature graphics of a higher caliber than RuneScape HD. You can look for much more information regarding this project in our GDC interview with Jagex, releasing tomorrow.

Recently, the folks at Jagex had outlined their newest visions for the future of their free-to-play, browser-based MMO RuneScape. Afterwards, they encouraged any questions from the community, to get a better feel for what the players want or may be most concerned with. Little did they realize that they would receive nearly ten thousand questions from fans of the game.

So on the official RuneScape forums, they took 130 of the questions and answered them the best they could in a post that has reached 125 pages of responses so far. Some of the questions are game-related, but most in this batch are company-related. Jagex didn't simply answer the easy fanboy mail either, as you can see in even the first few responses. Check out the complete Q&A post by Mark "Mod MMG" Gerhard (and the 125-pages of responses!) as well as the newest Q&A follow-up concerning the Wilderness and real-world trading.

GamerDNA regularly likes to data mine their own site and look for possible correlations between games and the gamers that play them. What ends up surfacing is almost always intriguing and thought-provoking.

This time GamerDNA has put your second favorite game to the test as they look at what players of online free-to-play games like to play in their spare time in their second round of "Also Played." Does playing Shaiya mean that you'll be more likely to try and enjoy World of Warcraft? Do MapleStory users really enjoy Counter-Strike? Is playing Runescape akin to playing Solitare or Minesweeper?

These questions and more are probed inside of Also Played, and trust us, the answers can be pretty surprising. For the full story, check out the article over at GamerDNA, complete with handy charts.

The MMO section of Eurogamer covers most of the big titles on the market, but one that's less-focused upon by their writers is Runescape which, despite its long history, is still running strong today. Eurogamer's Jon Blyth was tasked with jumping into RuneScape and writing about his experience as a new player.

Blyth walks the reader through Tutorial Island, the early quests, but laments how difficult it was to make friends. He writes: "I've never had a problem with this before. I'm a charming sod, my amiable winking could win over the most fundamentalist terrorist. But RuneScape is beyond my skills. Every 'hi' was ignored. When I did get a response, it was quick and efficient. From my limited experience, it's a brutal and lonely world for the low-level adventurer." Ultimately, Blyth was left with a conflicted view of the game. In his own words, it got under his skin and left him wanting just a bit more despite its flaws, but the game's graphical limitations and controls proved to be a limiting factor in how much he enjoyed the RuneScape experience.

Do we have many RuneScape players among our readers here at Massively? If so, what is it about the game that has kept you playing over the years?

Not all of us have the high end computers to run graphics intensive games like Lord of the Rings Online. Others players may just not want to take the time or bandwidth to download a whole MMO client just to find out that it's not worth it. Plus, maybe we want a game that we can play easily from any computer -- something that we can access while on the road. What could be the solution?

How about a good browser-based MMO? While we here at Massively tend to concentrate on the more mainstream titles, Dean Sherwin over at MMOHub has written an article in the defense of browser based MMOs, plus a list of some games that we can easily grab while on the road from any computer. Things like RuneScape, Adventure Quest, and many others are all listed easily on their website.

In the last six months or so, Massively has refocused quite a bit since our early days. When we started out, we went really broad, trying to encompass every element of the MMO genre out there. We talked about everything from RuneScape to semi-obscure Korean imports, all the way up to Warhammer, World of Warcraft, and Lord of the Rings Online. In the last six months, though, we've primarily been focused on AAA titles. We primarily did it because we thought it was what you wanted to see, but in the last month or so we've seen signs your interests may be broader.

Free-to-play games are constantly improving, formerly maligned Korean imports have seen a lot of development and localization love, and the microtransaction market is a moving target. Games like Atlantica Online, Runes of Magic, Wizard101, DOMO and Shaiya are increasingly showing up on our collective radars. What do you think about these games? Do you want to see more coverage of free-to-play games on Massively? What's your favorite free-to-play game that we really need to pay attention to? And if we do put more coverage of these games on the block, do you want to see things like patch notes or just the highlights/holiday announcements? Let us know!