Massively^™

Social networking and virtual worlds are related technologies; they're both digital spaces where people can form and maintain relationships with one another. Social networking sites like MySpace and Facebook are commonly used to market products and services. MMOs are both products and services, so putting them on Facebook makes sense.

Realtime Worlds thinks so, anyway, as it has opened an official APB Facebook page where it can hold contests, and post news and media, and where fans can converse about the game. While pages are often used as half-hearted attempts to keep brands visible, Realtime Worlds is swinging for the fences by making its APB page an integral part of its public relations strategy.

WarCry talked to Realtime Worlds community manager Chris "Ulric" Dye about that decision, and he described in detail what the company is trying to do and why it's trying to do it. It's an interesting read, and there are a couple more general game-related questions slipped in. Most of them are artfully dodged, though! Nevertheless, Dye announced a fan art contest. Go to the Facebook page and submit your "best APB-themed graffiti/artwork" to win an as-yet-unannounced prize!

Social networking already intersects with gaming through GAX Online, but there's a newer MMO-centric community that's growing in popularity. Combine the anonymity of being identified only as your avatar with a way to connect with gamers across many MMOs and virtual worlds, and you've got Avatars United. It's like Facebook for your virtual personas.

Avatars United has found favor with a number of EVE Online players, according to an interview in the most recent issue of E-ON; EVE players account for roughly 40 percent of the sign-ups. Certainly part of the draw is that Avatars United makes use of EVE Online's API, allowing character data to be displayed along with the other features you've come to expect from a social networking space. Namely -- messaging, blogging, photos, and video. Avatars United isn't just a site for EVE gamers though, and is seeing growing popularity with players from the entire gamut of major MMO titles out there, ranging from Age of Conan to World of Warcraft.

The new virtual Sears fronts are endless arriving all across the Metaverse. A fashion event will he held in the Sears virtual store in Zwinky's Zwinchester Mall. 3d avatar creator Meez also has Sears B-T-S boutique offering clothing, backgrounds, and animations. Additional promotions will run across Alloy. The Gofish network will be hosting a runway contest in the Cartoon Doll Emporium and also at WeeWorld. Another Sears shop is present in Poptropica and The-N.com. NeoPets has some virtual Sears's goodies in their summer faire event. If that wears you out, Sears wants everyone to lounge around. It's commercial fun for the whole family, well not this blogger. Nonetheless, it's still interesting to see the searing crossover.

[Via Virtual World News]

You may recall that EA recently purchased Rupture, a social networking site for gamers. Previously in-development by Shawn Fanning and Co, Fanning is now a proud EA employee. At the massive press conference for Electronic Arts today, the company announced an expansion to the Rupture system, in the form of the identity system Nucleus. Players will have a persistent tag that they can carry across games, ala Xbox Live. More importantly, from our perspective, they hinting that Warhammer Online will be meshing with this new system, and providing new opportunities for unique social interactions. Players will be able to "subcribe to and track what their friends are playing". This is extended even further by the capability to set "customer challenges" for friends - essentially player-made achievements.

They single out the possibility of "asking a friend to level a Warhammer Online character to 30 before the end of the weekend." Any developer can choose to hook into the Rupture framework, allowing social achievements across EA games and beyond. As exciting as it sounds, though, we somehow doubt that Blizzard's going to bite. A shame: would have been fun to challenge your WoW friends to a leveling contest. The press-release information is below the cut.

Every year it's customary to roll out predictions on what will and won't show up at the current year's E3 event. With Massively heading in the direction of the LA Convention Center already, we thought it might be fun to offer up some likely (and highly unlikely) predictions of what might get talked about next week. In reality, this is sort of a "future of the MMO industry list" as everything on here is more-or-less a current or upcoming trend. The only question is whether any given item will get discussed next week.

Each of those nice images is a link, which will take you into our E3 Predictions Gallery. Don't know who Carbine or Red 5 are? Not sure about Copernicus? If you don't understand one of our bingo squares, be sure to dig down and find out what all the fuss is about. We'll be bringing you all the MMO dirt you can stand next week, so hopefully this will tide you over until then. Enjoy!

Geoff at MMOCrunch wrote an interesting piece on the 'next gen' in online gaming. Specifically, why there is no next gen. He comments on some of the recent successes in the MMO space, namely the subscription numbers of the Big Five MMO's and the smooth release of Age of Conan. He also hails EVE Online's break from typical MMO archetypes as a kind of successful deviance, but one that hasn't truly changed how we play.

The forward momentum in the online gaming industry has brought a great deal of fanfare but little true innovation, Geoff asserts. Sure, some MMO's are successful, but it seems they're all a re-hash of what's been done before. A little more polish, a few more features... he laments the fact that "there seems to be very little that is truly pushing the genre towards the next step." He looks to how the web has changed, improved exponentially, while online gaming hasn't kept pace.

There's a certain temptation to believe that so-called casual games are inherently less complex than their more hardcore cousins. Whether it's born of experience, arrogance, or just plain ignorance, most people probably assume that a game like Hello Kitty Online is going to leave them wanting for features. Having just read an interview with Ali Aslanbaigi, Game Master Manager for HKO, this blogger can say that this certainly doesn't seem like the case.

Aslanbaigi explains how they plan to integrate email, blogging, and user video from the Sanriotown portal into the game experience itself, making Hello Kitty Online a social media hub as much as it is casual MMO. Say what you will about the relative complexity of an Age of Conan -- Hello Kitty Online isn't just trying to compete with the big MMOs on the block, it's looking to take its place alongside Facebook, MySpace, and other social media giants. It's ambitious, to say the least.

Web 2.0 is all about giving Joe User more choice, more of a voice, and more opportunities for interaction. User-created content is king, as witness the rise of such sites as YouTube. However, many MMOs are still closed systems -- you can't talk to your gTalk friends within World of Warcraft, you can't post to Twitter from Tabula Rasa, and you can't there's no Facebook integration with Everquest 2.

But who cares? Chances are you're too busy playing to care about any of those things anyway. However, as these apps mature, and people find more ways to integrate them with everything else, it probably won't be too long before new MMOs will offer connectivity with them right out of the gate. Will this be a boon or a bother? Do you wish your favorite MMO already had this integration?

WorldsInMotion.biz has covered a report from the Korea Times stating that the virtual world business over there is beginning to falter.

While we're embracing technology like Facebook and MySpace, bringing these social networking sites into our mainstream culture, Korea is experiencing a slump in their business. Cyworld, the leading social network in Korea, has reported 6% loss in their service revenue. To cope, Cyworld is going to be upgrading to a fully functional virtual space, instead of the current "room system" that it has now, in an attempt to attract more users.

In comparison, MySpace Korea's launch was almost disastrous, their opening week garnering 1/20th of what Cyworld gets a week in traffic. It's quite easy to say, perhaps the virtual bubble has burst?

With the advent of the next generation of social networking MMOs on the rise, and the retirement announcement of Disney's Virtual Magic Kingdom, we can't help but wonder what is the real definition of an MMO these days? Where is online gaming headed, and what is there a real demand for anymore?

After VMK's closing announcement last week, users let it be known that they were not happy with Disney's decision. As we reported yesterday, there were several comments concerning the fact that taking down this virtual world was like taking down their real world. Many of them were not only fiery and disparaging, but the retorts to these comments were even more dramatic. Yes, this happened on the internet! Can you believe it? The fact is, this makes us wonder if we're approaching dangerous ground with the immersion factor of these virtual worlds, especially as they pertain to our children and their interpretation of the world. The real world, that is.

Think of it as a mix between The Sims and Facebook, with a bit of EVE Online thrown in for good measure. That's our impression of Erepublik so far. Following a recent trend where the target demographic seems to be the casual, browser-based audience, Erepublik enters this niche as an actual strategic alternative to the normal social networking site.

Not only will Erepublik attract a variety of players, but it offers quite a few unique features not found in any one place currently. You can choose among 4 career paths within your country, and most of the environment is created by the users themselves. At the moment, the game is in the invite-only beta stage, but they boast 10,000 users from 43 different countries involved in the beta process now.

A few of the Metaplace folks have announced that their first virtual world has been released on MySpace in the form of an app called Metachat, which you can add to your Myspace account right now. In terms of virtual worlds, it's not much -- there's a chat room, obviously, and a little soccer ball kicking area, and some RSS integration in terms of stock quotes, some weather info, and even translation features.

But even better than what it is is the potential that something like this represents. Social networks are already dabbling in social games (and planning even more interaction between the two), so a virtual space like Metachat may be the first virtual world that most of its users enter. It's a far cry from some of the more mature virtual worlds like World of Warcraft and Second Life (not that those two are all that mature, actually), but spaces like Metachat are a big sign of the coming collision of social networking and virtual worlds.

Multiverse's Corey Bridges spoke at the SXSW conference about the effects digital distribution and the democratization of advanced development tools will have on the industries of gaming, social networks, and virtual worlds.

Gamasutra put together a great summary of the talk. The thesis: just as they are stripping the entrenched establishments of the music and film industries of much of their oligarchical power, new technologies will transform online gaming and virtual worlds. According to Bridges, virtual worlds are just getting started. "WoW is not a fad," he said, "it's a harbinger." Furthermore, the virtual worlds will be in the hands of indies, not the major conglomerates, and they'll be synergized with social networks.

Bridges also touched on the notion of a more splintered industry made up of smaller projects catering to lots of niche tastes, as opposed to the huge Hollywood-budget productions we see today. A while back someone said that it would take at least a $1 billion super project to take on World of Warcraft. But maybe, as it was with the Roman Empire, the wolves at Blizzard's gate will be countless smaller tribes made up of the so-called unwashed hordes.

The social networking site Facebook is the MySpace for older folks like yours truly. NCsoft has apparently come to realize that these social networking sites are really just an extension of Massive Multiplayer Online Games and as such sees them as a viable means to spread the love and promote a few of their games. Currently they have individual pages for Richard Garriott's Tabula Rasa, Dungeon Runners and Exteel.

As of this writing the TR page has 107 fans, the DR page has 112, and Exteel has 72. What I want to know is... where's the CoX love? Clickety-click on over and start connecting with fellow gamers. Ya never know who you might run into.