subscription-model posts

Online gamers are logging more hours, but spending less money

by Seraphina Brennan Jun 17th 2009 at 11:00AM

Filed under: Business models, Culture, MMO industry, News items, Free-to-play, Casual

Interactive marketing firm Future Ads revealed a very telling survey from Gamevance today, showing that casual gamers were playing games for longer, yet were spending less money on them overall. Other notable sections of the survey showed a declining gender gap in the gaming population, a melding of the "casual" and "hardcore" gamer markets, and a decline in purchases made for video game consoles.

Gamevance's survey revealed that 61% of the 8,000 "casual" gamers who responded said they were playing games for longer periods of time than they were a year ago. However, 80% of those same gamers reported that they were cutting back on console game purchases while 77% of the 8,000 stated that the biggest drawback to console gaming was that it was too expensive.

Pair this with the rising Free Realms, Wizard 101, and FusionFall populations, as well as the proliferation of free online gaming sites, and you have a very noticable switch to cheaper gaming alternatives. Will this recession be the rise of the free to play gaming model in America, or will this die off once the economy stabilizes?

[Via GigaOm]

Tags: cartoon-network, casual, free-realms, free-to-play, fusionfall, gamevance, gender, gender-gap, hardcore, kingsisle-entertainment, marketing, microtransactions, online-gaming, soe, sony-online-entertainment, subscription, subscription-model, survey, wizard-101

World of Warcraft's rules for RMT

by William Dobson Dec 14th 2008 at 4:00PM

Filed under: World of Warcraft, Fantasy, Business models, Economy

There's been a discussion going on at our sister-site WoW Insider regarding RMT (real-money trading) and their favorite MMO, World of Warcraft. Now wait a minute, you might say, WoW doesn't have RMT! While it's true that you can't just cough up real money to get that epic piece of loot you've been dreaming about, Blizzard has its own version of RMT with name changes, server transfers, and the new character re-customizations. They aren't alone in the industry with these for-cash perks -- plenty of other subscription-model MMOs do exactly the same.

The main reason that this has been brought up now is due to a recent thread on the official WoW forums, where a Blizzard poster actually detailed some of the company's rules (over a number of different pages) for adding the existing and any future premium services. They won't start charging for something that used to be free, and the pay features should be superficial conveniences and not 'integral to the game', ruling out item sales. Another very simple reason that they charge for certain things is to stop players from doing them too often -- no quickie gender-changes to beg on the Orgrimmar mailbox for a half-hour.

This seems to be the right way to go about things for a subscription-based MMO, or at least it has been so far. Leaving aside the debate about the future of the subscription model, would you pay monthly for a game that offered gameplay advantages to those that paid just that little bit more?

Tags: blizzard, character-customization, character-re-customization, microtransactions, premium-services, real-money-trading, rmt, subscription-model, world-of-warcraft, wow, wow-insider