Massively^™

There's been a recent personnel change to China's leading distributor of online gaming. The9 Limited has recently appointed Mr. George Lai as Chief Financial Officer after the resignation of Mr. Tony Tse, due to personal and family reasons. Mr. Lai brings several years of experience to the table, having worked previously at Deloitte Touche Tohmatsu since 2000.

The9 Limited operates licensed MMORPGs for Chinese players, including World of Warcraft, Hellgate: London, Ragnarok Online 2, Huxley and many more. The9 Limited is also developing various proprietary games of their own including Warriors of Fate Online and Fantastic Melody Online.

Out of respect for the over 32,000 lives lost in the recent Sichuan earthquake, China has officially decreed a 3-day period of mourning, during which no entertainment media may be offered. This directly affects players of World of Warcraft, to name one game, as the Chinese distributor for WoW, The9, is complying fully with this edict.

Massively extends its condolences to the surviving families of this tragedy.

N'Gai Croal, of the Newsweek games blog Level Up, recently sent a few questions in the direction of Electronic Arts. He was following up on the war of words that has been developing between the enormous software publisher and up-and-coming heavyweight Activision/Blizzard. Numerous comments have been dropped by ActiBlizz's Bobby Kotick, slamming everything from EA's interest in Take-Two to their habit of 'stripping the soul' from purchases.

Jeff Brown, EA's vice president of corporate communications, responded to N'Gai's questions and touched twice on Blizzard's World of Warcraft. Croal very directly asked about EA's investment in The9, World of Warcraft's Chinese publisher, and how that relationship would be affected by company friction. Said Brown, "We've got a small equity state in The9 and no real influence over their management. Their plans for non-EA titles don't involve us and we don't have any insight on what they plan to do." He was more direct (and snarky) when asked how he feels Activision/Blizzard is handling their studio as a whole: "No strong opinion. They've got three great franchises [presumably referring to World of Warcraft, Guitar Hero and Call of Duty 4--Ed.]--it's great that one of them was actually developed at Activision."

Blizzard has announced that the little game that could has hit another big, round number: they are now claiming 10 million World of Warcraft players globally. Gamasutra is reporting that WoW has about 2 million subscribers in Europe, about 2.5 million in North America, and approximately 5.5 million in Asia.

They've also taken the step of qualifying what they mean when they say 'subscriber', something critics have used as a knock against their impressive subscriber numbers in the past due to the way that accounts are used in Korea and China. A subscriber, according to Blizzard, is someone who has "paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access."

That number notably doesn't count promo subscriptions, expired accounts, canceled subscriptions, or unused prepaid cards. They are counting 'PC Bang' players by considering an account active if it has been used within the last 30 days. Subscribers that connect to the game under licensees like The9 are counted under the same guidelines.

It's a little staggering to consider the sheer number of people playing this game now. When I started playing these games 50,000 people in one world was a big deal; Lineage, EQ, and FFXI were big-time by being at or over 500,000 people. Now with titles like WoW, Gaia Online, MapleStory, and even Habbo Hotel demolishing the old concept of a Massive world, it's ... more than a little bit exciting.

I also think it's time that people just stop comparing WoW to other US-developed MMOs. People keep talking about a "WoW Killer", but ... 10 MILLION people, people. World of Warcraft isn't a game, it's a city. It makes as much sense to compare WoW to Dungeons and Dragons Online as it does to compare Scrabble with Chicago. That's just my opinion ... what do you think? Will there be a "WoW Killer" someday?

The Escapist reports that following disappointing profits despite record sales, Chinese gaming company The9 (the Chinese carrier of World of Warcraft) saw its stock values plummet by 32% recently. The company then took the opportunity to purchase back $50 million worth of shares in itself.

CEO and Chairman Jun Zhu was quoted by The Escapist saying, "We think that the current shares price level do not reflect the company's value and potential. Mirroring this confidence, our board of directors has authorized the company to repurchase up to $50 million of its own stock."

This curiously comes after a great deal of growth of the Chinese World of Warcraft player-base in Q3 and the recent launch of Sword of the New World: Granado Espada.

To North American and European MMO players, China is more than just a different country; it's a different universe. But it's important to keep an at least one eye on the Chinese market. Gamasutra ran its latest "China Angle" column today. Here's what we learned this time.

The9, the Chinese publisher of World of Warcraft, will be responsible for the Chinese version of EA's FIFA Online 2. The9 already operates the original FIFA Online in the PRC, and EA owns a 15% share in the company, so that's no surprise.

Newer company Giant Interactive -- who are behind the highly profitable Zhengtu Online -- saw a $38.7 million profit in Q3 2007, and all 800 employees of the company were given actual, real-life gold coins in celebration. The company is also actually awarding stocks to some of its customers.

Finally, Korean MMO supercompany NCsoft has selected a new partner company called Shandra to distribute their new title AION. NCsoft opted not to work with their old partner Sina this time. The decision to change may have been influenced by disappointing Chinese numbers for Lineage and Lineage II, two NCsoft titles which were brought to the Chinese market by Sina.