wow-china posts

NetEase starts road back to operating World of Warcraft

by Eliot Lefebvre Feb 18th 2010 at 10:00AM

Filed under: World of Warcraft, Fantasy, Video, MMO industry, News items, Legal

It's time for World of Warcraft players in mainland China to break out the party hats and streamers, because things are finally... well, they're not entirely back on track, but they're at least a blessed sight closer to being back on track. Digital East Asia is reporting that NetEase has finally obtained the license to operate World of Warcraft: The Burning Crusade in China after a struggle spanning an insane amount of time.

On the down side, yes, that does appear to be the last expansion, rather than the present one. On the up side, it means that the seemingly interminable bickering between government agencies has finally been sorted out, and players can finally get back to the business of enjoying the game. No word, however, on what this may or may not mean for Wrath of the Lich King, which has allegedly run afoul of Chinese censors.

The entire fiasco may be clearing, but it may have far-reaching consequences even beyond the MMO arena. A recent Chinese fan video has been making the rounds and getting mentions in the Wall Street Journal for its summary and satire of the entire mess, with some rather sharp critiques of censorship and the government's actions in the affair. This post contains background and links to subtitled versions of the video on YouTube, which might prove interesting to those who've been following the madness since the beginning.

Tags: activision-blizzard, blizzard, censors, censorship, china, chinese-censors, gapp, netease, tbc, the-burning-crusade, world-of-warcraft, wotlk, wow, wow-china, wrath-of-the-lich-king, youtube

World of Warcraft in China remains hopelessly mired

by Eliot Lefebvre Feb 8th 2010 at 8:00PM

Filed under: World of Warcraft, Fantasy, MMO industry, News items, Legal

In much of the world, current complaints about World of Warcraft center around the resolution of the storyline of the latest expansion and whether or not it's had a negative effect on MMOs as a whole. In China, current complaints about World of Warcraft are more focused on the fact that the game is still mired knee-deep in government infighting to try and make it playable again. After the last salvo, it seemed as if an end was close in sight... but as it turns out, NetEase has been forced to suspend any new player registrations for a week.

The studio is re-applying for a license to host World of Warcraft: The Burning Crusade, with no mention being made of Wrath of the Lich King, which doesn't bode very well for the hopes of that expansion ever seeing release in China. Having been stuck in the middle of two squabbling agencies for quite some time, and with no clear resolution in sight, it seems like a stretch to assume that the expansion will be released in China before the next one is due to arrive stateside. Our condolences to Chinese players affected by the latest round of bickering, and we can only hope that this long struggle will soon come to a conclusion.

Tags: china, gapp, legal-issues, netease, release-issues, tbc, the-burning-crusade, world-of-warcraft, world-of-warcraft-china, wotlk, wow, wow-china, wrath-of-the-lich-king

China's decision on World of Warcraft imminent

by Eliot Lefebvre Jan 4th 2010 at 8:00PM

Filed under: World of Warcraft, Fantasy, MMO industry, News items, Rumors

2009 wasn't exactly a bad year for World of Warcraft players -- they had an expansion with plenty of content to play around in, one that was outselling, well, pretty much everything else on the planet. Of course, if you were a Chinese World of Warcraft player, the picture looks a little different, with the expansion being delayed, then stalled as the companies in charge changed hands, then banned again shortly after it was finally released. So while it's nice to hear that there should be a decision on the game's status in the near future, most gamers probably aren't holding out a lot of hope.

It gets worse -- the brief news item announces that the two squabbling agencies, the GAPP (General Administration of Press and Publications) and the Ministry of Culture, have reached a consensus and will announce the punishment in mid-January. "Punishment" obviously doesn't bring to mind a heartfelt apology and a pat on the back for NetEase, who at best might find themselves even further negatively impacted by the whole debacle. At worst, they might wind up being forced to stop operations altogether, which would be bad news for the popular MMO. Nothing's certain, but it looks like there are still a few downturns ahead.

Tags: activision, activision-blizzard, ban, blizzard-entertainment, china, china-ban, gapp, ministry-of-culture, netease, warcraft-china, world-of-warcraft, wow, wow-ban, wow-china

Breaking: Chinese government rejects World of Warcraft, again

by Seraphina Brennan Nov 2nd 2009 at 6:15PM

Filed under: World of Warcraft, Fantasy, Business models, Culture, MMO industry, News items

In a crackdown against online gaming, China has put World of Warcraft under review again today, asking Chinese operator NetEase to stop collecting fees and suspend new account registration as the game is in violation of regulation agreements.

A regulator from the General Administration of Press and Publication (GAPP) said today in an online statement that the game was in "gross violation" of Chinese regulations and they have returned the company's application to operate "The Burning Crusade" (Yep, that's right, they said The Burning Crusade and not Wrath of the Lich King) in China. NetEase has responded that they have not received official word from the governing body of their intent. As of this posting, Battle.net China is still accepting registrations for World of Warcraft.

Tags: activision, activision-blizzard, blizzard-entertainment, breaking, china, gapp, general-administration-of-press-and-publication, netease, news-items, regulations, world-of-warcraft, wow, wow-china

Online gaming revenues soar in China

by James Egan Oct 15th 2009 at 12:00PM

Filed under: MMO industry, Legal

Online gaming revenues soared in China to 6.18 billion RMB (USD 906 million) in the second quarter of 2009, according to Reuters. They cite data from Analysys International, a research firm which states China's online game revenues for Q2 2009 were up 39.5 percent over last year. Among the top three earners (trailing behind Tencent Holdings and Shanda Games) was NetEase, the company which is presently the licensed operator of World of Warcraft in China. Reuters states that NetEase saw revenues of 780 million RMB (USD 114 million) in the second quarter of this year.

This continual growth of online gaming in China has been a key issue with legislators in recent years. The Chinese media's coverage of internet and gaming addiction has intensified, and there is now increased government scrutiny of the virtual currencies and economies these games have given rise to. It's not just a China issue, as foreign companies are either operating online games in the country or have been eyeing this lucrative market. As we mentioned on Monday, the issue of regulating foreign game operation in China may be coming to a head with the current struggle between the General Administration of Press and Publications (GAPP) and the Ministry of Culture. Whatever agreement is reached between these government agencies will determine the future of foreign online game operations in the country.

[Via GamePolitics]

Tags: china, gamepolitics, gapp, government, legal, legislation, mmo-industry, politics, reuters, world-of-warcraft, wow, wow-china

World of Warcraft allowed a "partial relaunch" in China

by Seraphina Brennan Jul 22nd 2009 at 3:00PM

Filed under: World of Warcraft, Fantasy, Business models, Culture, Launches, MMO industry, News items

While World of Warcraft China remains in turmoil, the government has loosened their grip on the game slightly, allowing former account holders to jump back into Azeroth once more.

The Chinese government has given NetEase, the new operator of World of Warcraft, the ok to re-open the servers on July 30th. This relaunch is being labeled as a "testing phase," however, as no new accounts will be allowed until the government completes their review of the game. NetEase is also barred from changing the cost of the subscriptions during this phase to ensure a smooth transition from the former operator, The9.

Tags: 163.com, breaking, china, gapp, government, netease, relaunch, review, testing, the9, warcraft-china, world-of-warcraft, wow-china, wrath-of-the-lich-king

The9 sues Blizzard in WoW China operation fallout

by James Egan Jun 2nd 2009 at 6:00PM

Filed under: World of Warcraft, Fantasy, MMO industry, News items, Legal

Foreign game companies operating in China face a business, regulatory, and legal climate that can be confusing or even turbulent at times. These are the chances a game company takes when trying to succeed in the China market; there are risks, certainly, but there's also a great deal of profit potential. Blizzard Entertainment partnered with games operator The9 to bring World of Warcraft to millions of gamers in China in an arrangement that's worked for four years. Things must have soured in this last year of operation, however, as Blizzard has dropped The9 and partnered with NetEase to operate World of Warcraft in China as of this month.

Clearly, this does not sit well with The9. The latest report we've seen on the fallout from the Blizzard/The9 split shows it's getting ugly. The9 is taking action against Blizzard in the Chinese legal system, with lawsuits over software copyright infringement, assets damage, and commercial defamation. All three suits are being heard in Shanghai courts.

One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

Tags: asia, blizzard, blizzard-entertainment, china, lawsuits, legal, mmo-industry, netease, shanghai, the9, world-of-warcraft, wow, wow-china

World of Warcraft in China to go offline for weeks in operator handover

by James Egan Jun 1st 2009 at 3:00PM

Filed under: World of Warcraft, Fantasy, Business models, MMO industry, News items

World of Warcraft is perhaps the only Western MMO to enjoy tremendous success thus far in China, the world's fastest growing market for online games. It's been a difficult road to the top though, if recent news reports are any indication. In addition to government regulations preventing Wrath of the Lich King from releasing for the Mainland, we've reported that The9 has lost the rights to operate World of Warcraft in China to competitor NetEase. Now we learn that the transition of operations from The9 to NetEase will mean World of Warcraft goes dark in China for a matter of weeks.

JLM Pacific Epoch in Shanghai has been following the story and reports that The9 will cease mainland operation of WoW at midnight on June 7th, after four years of continual service. World of Warcraft will return to China in "late June" under the banner of NetEase. It's expected that character data will be preserved with the handover.

One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

Tags: blizzard, business-models, china, fantasy, mmo-industry, netease, publishers, the9, world-of-warcraft, wow, wow-china

Rumor: China's The9 may lose licensing rights to World of Warcraft

by James Egan Mar 25th 2009 at 10:00AM

Filed under: World of Warcraft, Fantasy, Business models, MMO industry, Rumors

The9 is the licensed operator for World of Warcraft in China, the most popular Western MMO running in Asia. However, The9 is facing new censorship and regulatory issues which have thus far prevented the Wrath of the Lich King expansion from launching in China. These restrictions imposed upon online games operating in mainland China by the General Administration of Press and Publication (GAPP) are not the only issue affecting World of Warcraft's success in the country.

To make things worse, it's now rumored that their licensing deal with Blizzard may be shaky. Our sister site WoW Insider has mentioned (unverified) reports that The9 might be on the outs with Blizzard, citing a Xinhua news agency story. The9 declined to make a comment to WoW Insider, stating only that they're still in negotiations with Blizzard Entertainment. With their current licensing agreement due to expire this summer, we suspect it won't be long before the situation is resolved, one way or the other.

One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

Tags: blizzard, business-models, censorship, china, fantasy, gapp, license, licensing, mmo-industry, rights, rumors, the9, world-of-warcraft, wow, wow-china, wow-insider

China to impose more restrictions on foreign online games

by James Egan Mar 16th 2009 at 5:00PM

Filed under: Business models, Culture, MMO industry, News items, Legal

We've mentioned some of the issues that China's licensed World of Warcraft operator The9 faces with bringing Wrath of the Lich King to market, and what this latest round of regulation could mean for the the operator. The government's newfound concern with controlling exactly what content exists in online games played in China may have an impact that goes far beyond World of Warcraft. Other foreign MMOs are presently operating in China, while others have their eyes on this growing market.

JLM Pacific Epoch cites (the Chinese-language news portal) Sohu, which reports that the General Administration of Press and Publication (GAPP) will "tighten approval criteria for online game imports in an effort to protect the development of online game enterprises and avoid the excessive penetration of foreign culture among Chinese youth."

Tags: asia, business-models, censorship, china, culture, gapp, jlm-pacific-epoch, legal, mmo-industry, operator, operators, protectionism, regulations, sohu, the9, wow-china